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        • An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures
 

An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures

Hennig-Thurau T, Walsh G, Wruck O



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2001

Journal
Academy of Marketing Science Review

Volume
1 (6), 1-23

Language
German

Full text
hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf

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