An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures

Hennig-Thurau T, Walsh G, Wruck O

Keywords

Motion pictures; entertainment science; filmed entertainment; movie marketing

Cite as

Hennig-Thurau, T., Walsh, G., & Wruck, O. (2001). An Investigation into the Factors Determining the Success of Service Innovations — The Case of Motion Pictures. Academy of Marketing Science Review (AMS Review), 1(6), 1–23.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2001

Journal
Academy of Marketing Science Review

Volume
1

Issue
6

Start page
1

End page
23

Language
German

ISSN
1869-814X

Full text
hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf