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An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures

Hennig-Thurau T, Walsh G, Wruck O

Publication type

Forschungsartikel (Zeitschrift)

Peer reviewed

Yes

Publication status

Published

Year

2001

Journal

Academy of Marketing Science Review

Volume

1 (6), 1-23

Language

German

Full text

hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf