An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures
Hennig-Thurau T, Walsh G, Wruck O
Keywords
Motion pictures; entertainment science; filmed entertainment; movie marketing
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2001
Journal
Academy of Marketing Science Review
Volume
1
Issue
6
Start page
1
End page
23
Language
German
ISSN
1869-814X
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