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        • Wenn Konsumenten verwirrt sind – Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes
 

Wenn Konsumenten verwirrt sind – Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes

Walsh G, Hennig-Thurau T



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2002

Journal
Marketing ZFP

Volume
24 (2), 95-109

Language
German

Full text
walsh_hennig-thurau_2002_mzfp_wenn_konsumenten_verwirrt_sind_empirische_analyse_der_wirkungen_eines_vernachlassigten_konstruktes.pdf

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