Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption

Wiertz C, Hennig-Thurau T, Bohnenkamp B, Paul M



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2009

Conference
informs Marketing Science Conference

Journal
informs Marketing Science Conference

Volume
31

Start page
81

End page
81

Publisher
informs

Place
Ann Arbor

Language
English