Optimizing the Sequential Distribution Model for Motion Pictures
Hennig-Thurau T, Henning V, Sattler H, Eggers F, Houston MB
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2006
Conference
2006 AMA Summer Educators’ Conference
Venue
Chicago
Editor
Grewal D, Levy M, Krishnan R
Start page
127
End page
128
Publisher
American Marketing Association
Place
Chicago
Language
English
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