Optimizing the Sequential Distribution Model for Motion Pictures

Hennig-Thurau T, Henning V, Sattler H, Eggers F, Houston MB



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Venue
Chicago

Editor
Grewal D, Levy M, Krishnan R

Start page
127

End page
128

Pages range
127-128

Publisher
American Marketing Association

Place
Chicago

Language
English

Full text