Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era

Hennig-Thurau Thorsten, Bartschat Maria



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, 27

Venue
Las Vegas, USA

Language
English