Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing

Hennig-Thurau T, Bornemann D



Publication type
Working paper

Peer reviewed
No

Publication status
Published

Year
2001

Number of pages
33

Volume
47

Title of series
Working Paper of the Department of Marketing, University of Hanover

Place
Hannover

Language
German

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