Pre-Release Consumer Buzz

Houston Mark, Kupfer Ann-Kristin, Hennig-Thurau Thorsten, Spann Martin

Cite as

Houston, M., Kupfer, A.-K., Hennig-Thurau, T., & Spann, M. (2018). Pre-Release Consumer Buzz. Journal of the Academy of Marketing Science, 46 (2), 338-360.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2018

Journal
Journal of the Academy of Marketing Science

Volume
46 (2), 338-360

Language
English

ISSN
0092-0703

Full text
houston_et_al._joams_2018_pre-release_consumer_buzz.pdf