Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach

Hennig-Thurau T, Houston MB, Walsh GJ



Publication type
Report

Peer reviewed
No

Publication status
Published

Year
2003

Number of pages
41

Volume
4

Title of series
Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar

Place
Weimar

Language
English