The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits
Hennig-Thurau T, Gwinner K P, Gremler DD
Publication type
Abstract / Poster
Peer reviewed
Yes
Publication status
Published
Year
2000
Conference
Annual AMA Winter Marketing Educators’ Conference
Start page
201
End page
202
Publisher
American Marketing Association
Place
Chicago
Language
English