The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits

Hennig-Thurau T, Gwinner K P, Gremler DD



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2000

Conference
Annual AMA Winter Marketing Educators’ Conference

Start page
201

End page
202

Publisher
American Marketing Association

Place
Chicago

Language
English