The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits

Hennig-Thurau T, Gwinner K P, Gremler DD



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2000

Conference
Annual AMA Winter Marketing Educators’ Conference

Start page
201

End page
202

Publisher
American Marketing Association

Place
Chicago

Language
English