The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits

Hennig-Thurau T, Gwinner K P, Gremler DD

Publication type

Abstract / Poster

Peer reviewed

Yes

Publication status

Published

Year

2000

Conference

Annual AMA Winter Marketing Educators’ Conference

Start page

201

End page

202

Publisher

American Marketing Association

Place

Chicago

Language

English