The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits
Hennig-Thurau T, Gwinner K P, Gremler DD
Publication type
Abstract als ePaper (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2000
Conference
Annual AMA Winter Marketing Educators’ Conference
Start page
201
End page
202
Publisher
American Marketing Association
Place
Chicago
Language
English