Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses

Heath Timothy B., Chatterjee Subimal, Basuroy Suman, Hennig-Thurau Thorsten, Kocher Bruno



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
Journal of Marketing

Volume
79 (6), 71-93

Language
English

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