Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Heath Timothy B., Chatterjee Subimal, Basuroy Suman, Hennig-Thurau Thorsten, Kocher Bruno
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2015
Journal
Journal of Marketing
Volume
79 (6), 71-93
Language
English
ISSN
0022-2429
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