Is there Anything Different about Relationships in Cyberspace?

Hennig-Thurau T, Bornemann D, Walsh G

Keywords
Trust; Internet; Relationships; Marketing

Publication type

Forschungsartikel in Zeitschrift (Konferenz)

Peer reviewed

Yes

Publication status

Published

Year

2004

Conference

2004 AMA Summer Educators’ Conference

Venue

Boston

Journal

Proceedings AMA Summer Educators Conference

Volume

o.a.

Publisher

American Marketing Association

Place

Chicago

ISSN

978160423