Is there Anything Different about Relationships in Cyberspace?
Hennig-Thurau T, Bornemann D, Walsh G
Keywords
Trust; Internet; Relationships; Marketing
Publication type
Forschungsartikel in Zeitschrift (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2004
Conference
2004 AMA Summer Educators’ Conference
Venue
Boston
Journal
Proceedings AMA Summer Educators Conference
Volume
o.a.
Publisher
American Marketing Association
Place
Chicago
ISSN
978160423