Is there Anything Different about Relationships in Cyberspace?

Hennig-Thurau T, Bornemann D, Walsh G


Keywords
Trust; Internet; Relationships; Marketing



Publication type
Forschungsartikel in Zeitschrift (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2004

Conference
2004 AMA Summer Educators’ Conference

Venue
Boston

Journal
Proceedings AMA Summer Educators Conference

Volume
o.a.

Publisher
American Marketing Association

Place
Chicago

ISSN
978160423