How consumer reviews and social media posts affect new product success

Marchand André, Hennig-Thurau Thorsten, Wiertz Caroline

Cite as

Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2016). How consumer reviews and social media posts affect new product success. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Proceedings of the 45th EMAC Annual Conference

Venue
Oslo, Norway

Language
English