Consumer Confusion Proneness: Scale Development, Validation, and Application
Walsh G, Hennig-Thurau T, Mitchell V-W
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2007
Journal
Journal of Marketing Management
Volume
23 (7-8)
Start page
697
End page
721
Language
English
ISSN
0267-257X
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