• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • Research
      • Publications
        • Consumer Confusion Proneness: Scale Development, Validation, and Application
 

Consumer Confusion Proneness: Scale Development, Validation, and Application

Walsh G, Hennig-Thurau T, Mitchell V-W



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2007

Journal
Journal of Marketing Management

Volume
23 (7-8)

Start page
697

End page
721

Language
English

ISSN
0267-257X

Full text
walsh_et_al._2006_jmm_consumer_confusion_proneness_scale_development_validation_and_application.pdf

  • Dates and Events
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    21.
    Jul.
    2025

    MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research

     
    11.
    Jul.
    2025

    The research we do at the MCM — in just SEVEN words

     
    07.
    Jul.
    2025

    Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster

     
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    16.
    Jun.
    2025

    Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

Social Media

  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living. knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster