By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era

vor dem Esche, Jonas; Labrecque, Lauren I.; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.

Cite as

vor dem Esche, J., Labrecque, L. I., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era. In Proceedings of the EMAC — European Marketing Academy, Istanbul.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
EMAC - European Marketing Academy

Venue
Istanbul

Language
English