By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era

vor dem Esche, Jonas; Labrecque, Lauren I.; Mathwick, Charla; Novak, Thomas P.; Hofacker, Charles F.



Publication type
Conference Paper

Peer reviewed
Yes

Publication status
Published

Year
2013

Conference
EMAC - European Marketing Academy

Venue
Istanbul

Language
English