Markenpolitik und Relationship Marketing

Bruhn M, Hennig-Thurau T, Hadwich K

Cite as

Bruhn, M., Hennig-Thurau, T., & Hadwich, K. (2004). Markenpolitik und Relationship Marketing. In Bruhn, M. (Ed.), Handbuch Markenpolitik (pp. 391–420). Wiesbaden: Gabler.

Details

Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Handbuch Markenpolitik

Editor
Bruhn M

Start page
391

End page
420

Publisher
Gabler

Place
Wiesbaden

Language
German