Markenpolitik und Relationship Marketing

Bruhn M, Hennig-Thurau T, Hadwich K



Publication type
Chapter in Book

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Handbuch Markenpolitik

Editor
Bruhn M

Start page
391

End page
420

Publisher
Gabler

Place
Wiesbaden

Language
German