The Role of the Partner Brand's Social Media Power in Brand Alliances
Kupfer Ann-Kristin, Pähler_vor_der_Holte Nora, Kübler Raoul V., Hennig-Thurau Thorsten
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2018
Journal
Journal of Marketing
Volume
82 (3), 25-44
Language
English
ISSN
0022-2429
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