Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany

Hennig-Thurau T, Walsh G, Bode M



Publication type
Abstract in Online-Sammlung (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Start page
252

End page
253

Publisher
American Marketing Association

Place
Chicago

Language
English