Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany

Hennig-Thurau T, Walsh G, Bode M



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Start page
252

End page
253

Publisher
American Marketing Association

Place
Chicago

Language
English