Marken und Spielfilme

Hennig-Thurau T, Heitjans T



Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Erfolgreiche Markenpolitik für Medien

Editor
Baumgarth Carsten

Start page
63

End page
86

Publisher
Gabler

Place
Wiesbaden

Language
German