There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen

Hennig-Thurau T



Publication type
Research article (book contribution)

Peer reviewed
No

Publication status
Published

Year
2004

Book title
Handbuch Medienmanagement

Editor
Wirtz Bernd

Start page
365

End page
392

Publisher
Gabler

Place
Wiesbaden

Language
German