Social Commerce: A Contingency Framework for Assessing Marketing Potential

Yadav Manjit S., de Valck Kristine, Hennig-Thurau Thorsten, Hoffman Donna L., Spann Martin

Cite as

Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing, 27 (4), 311-323.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2013

Journal
Journal of Interactive Marketing

Volume
27 (4), 311-323

Language
English

ISSN
1094-9968

Full text
yadav_et_al._2013_jim_social_commerce_a_contingency_framework_for_assessing_marketing_potential.pdf