Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"
Odekerken-Schröder Gaby, Hennig-Thurau Thorsten, Knaevelsrud Anne
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2010
Journal
Journal of Retailing
Volume
86 (4). 372-385
Language
English
ISSN
0022-4359
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