Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"

Odekerken-Schröder Gaby, Hennig-Thurau Thorsten, Knaevelsrud Anne

Cite as

Odekerken-Schröder, G., Hennig-Thurau, T., & Knaevelsrud, A. (2010). Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market". Journal of Retailing, 86 (4). 372-385.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2010

Journal
Journal of Retailing

Volume
86 (4). 372-385

Language
English

ISSN
0022-4359

Full text
odekerken_et_al._2010_jr_exploring_the_post-termination_stage_of_consumer-brand_relationships_an_empirical_investigation_of_the_premium_car_market.pdf