Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"

Odekerken-Schröder Gaby, Hennig-Thurau Thorsten, Knaevelsrud Anne



Publication type
Article in Journal

Peer reviewed
Yes

Publication status
Published

Year
2010

Journal
Journal of Retailing

Volume
86 (4). 372-385

Language
English

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