• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • Research
      • Publications
        • Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung
 

Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung

Hennig-Thurau T



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Zeitschrift für betriebswirtschaftliche Forschung

Volume
56 (3)

Start page
171

End page
188

Language
German

Full text
g12_hennig-thurau_2004_zfbf_spielfilme_als_anlageobjekte_die_hohe_des_filmbudgets_als_grundlage_der_investitionsentscheidung.pdf

  • Dates and Events
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
    23.
    Oct.
    2025

    Exam Inspection | Willkommen zur Betriebswirtschaftslehre

    10:00 - 10:00
    Authored by LMM
     
  • News
    11.
    Jul.
    2025

    The research we do at the MCM — in just SEVEN words

     
    07.
    Jul.
    2025

    Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster

     
    23.
    Jun.
    2025

    APPLY | Become a Student Assistant @IWM

     
    16.
    Jun.
    2025

    Why Buzz Matters: New A Journal Article by Prof Hennig-Thurau and Co-Authors in JPIM!

     
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

Social Media

  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living. knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster