• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • Research
      • Publications
        • Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung
 

Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung

Hennig-Thurau T



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
Zeitschrift für betriebswirtschaftliche Forschung

Volume
56 (3)

Start page
171

End page
188

Language
German

Full text
g12_hennig-thurau_2004_zfbf_spielfilme_als_anlageobjekte_die_hohe_des_filmbudgets_als_grundlage_der_investitionsentscheidung.pdf

  • Dates and Events
    13.
    Jun.
    2025

    Exam | Marketing Analytics I

    08:00 - 09:00
    Authored by IFM
     
    17.
    Jun.
    2025

    Guest Lecture | Jan Trichterborn & Insa Weber (Mondelez)

    15:45 - 17:15
    Authored by LMM
     
    Brand Management
    25.
    Jun.
    2025

    Guest lecture | Dr. Ingo Reinhardt (buynomics)

    12:15 - 13:45
    Authored by IFM
     
    Marketing Analytics II
    01.
    Jul.
    2025

    Guest lecture | Alexander Bellin (Deichmann)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Analytics II
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    More events
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

Social Media

  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living. knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster