Affection or Money: What Really Drives Customer Loyalty?

Marchand André, Paul Michael, Hennig-Thurau Thorsten, Puchner Georg



Publication type
Forschungsartikel in Sammelband (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2016

Conference
Proceedings of the 2016 AMA Winter Marketing Educators’ Conference

Venue
Las Vegas, USA

Editor
American Marketing Association

Language
English