Affection or Money: What Really Drives Customer Loyalty?
Marchand André, Paul Michael, Hennig-Thurau Thorsten, Puchner Georg
Publication type
Forschungsartikel in Sammelband (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2016
Conference
Proceedings of the 2016 AMA Winter Marketing Educators’ Conference
Venue
Las Vegas, USA
Editor
American Marketing Association
Language
English