Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office

Hennig-Thurau T, Houston MB, Walsh G



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2003

Conference
2003 AMA Summer Educators’ Conference

Start page
270

End page
271

Publisher
American Marketing Association

Place
Chicago

Language
English