Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office

Hennig-Thurau T, Houston MB, Walsh G



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2003

Conference
2003 AMA Summer Educators’ Conference

Start page
270

End page
271

Publisher
American Marketing Association

Place
Chicago

Language
English