Summer Term 2023

 

Bachelor

Lecture/Exercise
Innovationsmanagement (Integrated Management Seminar)
deutsch

Master

Seminar
Seminar | Metaverse Marketing
englisch

Lecture/Exercise
Brand Management
englisch

Lecture/Exercise
Service Marketing in the Digital Age (Specific Topics of Marketing)
englisch

PhD students

PhD Seminar
Survey Research
englisch

PhD Seminar
Theory Construction and Publishing in Leading Journals
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: Personality Workshop
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch

Workshop
Theses MCM
deutsch