Summer Term 2019

 

Bachelor

Lecture/Exercise
Innovationsmanagement
deutsch

Lecture/Exercise
Services Marketing
englisch

Master

Seminar
Digital Marketing
englisch

Seminar
User-Generated Content from Social Media: Marketing's Access Point to the Consumer's mind?
englisch

Lecture/Exercise
Brand Management
englisch

Lecture/Exercise
Service Management (Specific Topics of Marketing)
englisch

PhD students

PhD Seminar
Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
englisch

PhD Seminar
How To Publish in Leading Journals
englisch

PhD Seminar
Survey Research
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch

Workshop
Theses MCM
deutsch