Winter Term 2018/19

Master

Seminar

Marketing Analytics: A Practical Perspective on the Measurement of Marketing Performance

englisch

Lecture/Exercise

Entertainment Media Marketing

englisch

Lecture/Exercise

Media Marketing

englisch

Others

PhD Seminar

Doktorandenkolloquium

deutsch

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Summer Term 2018

Bachelor

Lecture/Exercise

Innovationsmanagement

deutsch

Lecture/Exercise

Services Marketing

englisch

Master

Seminar

Digital Marketing (Seminar Marketing)

englisch

Seminar

Marketing in the Age of Big Data

englisch

Lecture/Exercise

Brand Management

englisch

Lecture/Exercise

Service Management (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models

englisch

PhD Seminar

Consumer Behavior

englisch

PhD Seminar

How To Publish in Leading Journals

englisch

PhD Seminar

Survey Research

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Workshop

Theses MCM

englisch

Winter Term 2017/18

Master

Seminar

Marketing Analytics: A Practical Perspective on the Measurement of Marketing Performance

englisch

Lecture/Exercise

Entertainment Media Marketing

englisch

Lecture/Exercise

Media Marketing

englisch

PhD students

PhD Seminar

Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Workshop

Theses MCM

englisch

Summer Term 2017

Bachelor

Lecture/Exercise

Innovationsmanagement

deutsch

Lecture/Exercise

Services Marketing

englisch

Master

Seminar

Digital Marketing (Seminar Marketing)

englisch

Lecture/Exercise

Brand Management

englisch

Lecture/Exercise

Service Management (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

How To Publish in Leading Journals

englisch

PhD Seminar

Survey Research

englisch

Others

Workshop

MCM Forschungsseminare (Brown Bag Seminare)

englisch

Winter Term 2018/19

Master

Others

Summer Term 2018

Bachelor

Master

PhD students

Others

Winter Term 2017/18

Master

PhD students

Others

Summer Term 2017

Bachelor

Master

PhD students

Others

1st Lecture | Sales Management

1st Lecture | Entertainment Media Marketing

Gastvortrag in Sales Management – Marcel Hahne/Nexan Chopra (Mars)

Gastvortrag in Sales Management – Professor Richard McFarland Ph.D. (ESSEC)

Exam | Innovationsmanagement

MCM Spotlight: 100+ Seconds Münster Food for Thought with Rebecca Walker Reczek and Cait Lamberton

Professor Kübler publishes research on cross-cultural price and eWoM sensitivities in Journal of Marketing

Die acht Bausteine der Reputation – Prof. Hennig-Thurau im neuen brand eins-Themenheft

Professor Kübler appointed as Jury member for the Neptun Crossmedia Award - 5 FREE Award Show Tickets for MCM students

"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership