Winter Term 2019/20

Master

Seminar

Marketing Analytics and Data-Driven Business Strategies

englisch

Seminar

Social Media and Political Marketing: Will Democracy Survive the Internet?

englisch

Lecture/Exercise

Entertainment Media Marketing

englisch

Lecture/Exercise

Media Marketing

englisch

PhD students

PhD Seminar

Doktorandenkolloquium

deutsch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Summer Term 2019

Bachelor

Lecture/Exercise

Innovationsmanagement

deutsch

Lecture/Exercise

Services Marketing

englisch

Master

Seminar

Digital Marketing

englisch

Seminar

User-Generated Content from Social Media: Marketing's Access Point to the Consumer's mind?

englisch

Lecture/Exercise

Brand Management

englisch

Lecture/Exercise

Service Management (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

How To Publish in Leading Journals

englisch

PhD Seminar

Survey Research

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Workshop

Theses MCM

deutsch

Winter Term 2018/19

Master

Seminar

Marketing Analytics: A Practical Perspective on the Measurement of Marketing Performance

englisch

Lecture/Exercise

Entertainment Media Marketing

englisch

Lecture/Exercise

Media Marketing

englisch

PhD students

PhD Seminar

Doktorandenkolloquium LMM

deutsch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Summer Term 2018

Bachelor

Lecture/Exercise

Innovationsmanagement

deutsch

Lecture/Exercise

Services Marketing

englisch

Master

Seminar

Digital Marketing

englisch

Seminar

Marketing in the Age of Big Data

englisch

Lecture/Exercise

Brand Management

englisch

Lecture/Exercise

Service Management (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models

englisch

PhD Seminar

Consumer Behavior

englisch

PhD Seminar

How To Publish in Leading Journals

englisch

PhD Seminar

Survey Research

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Workshop

Theses MCM

englisch

Winter Term 2017/18

Master

Seminar

Marketing Analytics: A Practical Perspective on the Measurement of Marketing Performance

englisch

Lecture/Exercise

Entertainment Media Marketing

englisch

Lecture/Exercise

Media Marketing

englisch

PhD students

PhD Seminar

Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models

englisch

Others

Workshop

MCM Brown Bag Seminar (Research Seminar Series)

englisch

Workshop

Media*lab

deutsch

Workshop

Theses MCM

englisch

Summer Term 2017

Bachelor

Lecture/Exercise

Innovationsmanagement

deutsch

Lecture/Exercise

Services Marketing

englisch

Master

Seminar

Digital Marketing (Seminar Marketing)

englisch

Lecture/Exercise

Brand Management

englisch

Lecture/Exercise

Service Management (Specific Topics of Marketing)

englisch

PhD students

PhD Seminar

How To Publish in Leading Journals

englisch

PhD Seminar

Survey Research

englisch

Others

Workshop

MCM Forschungsseminare (Brown Bag Seminare)

englisch

Winter Term 2019/20

Master

PhD students

Others

Summer Term 2019

Bachelor

Master

PhD students

Others

Winter Term 2018/19

Master

PhD students

Others

Summer Term 2018

Bachelor

Master

PhD students

Others

Winter Term 2017/18

Master

PhD students

Others

Summer Term 2017

Bachelor

Master

PhD students

Others

Provinzial Innovation-Challenge

Begin | 2nd term WS 2019/20

1st Lecture | Customer Relationship Management and Direct Marketing

1st Lecture | Sales Management

Guest Lecture | Dr. Rob Britton

Master Thesis Award

Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture

FIEGE Logistik zu Gast in der „Innovation Management“-Vorlesung

eCapital AG zu Gast in der „[Entrepreneurial] Innovation Management“-Vorlesung

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities