Willkommen zur BWL: You're the CEO NOW: Zum ersten Mal ein Unternehmen führen (WiSe 2023/24)

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The kick-off event of this exercise is scheduled to take place on Monday, 11.12.2023 at 16.15 (16.00 c.t.) via Zoom.

Contact person: Christina Okoutsidou

This exercise will take place in the second term of the winter semester. It consists of a simulation in which you set up and manage a company in groups of five students over four quarters. The simulation will take place digitally from 08.01.2024 to 22.01.2024. You will be supervised by Master's students.

Note: The simulation does not include weekly appointments but is based on the following schedule.




Kick-off event


 11.12.23, 4.15 – 5.45 pm

Time period of the simulation

Simulation Software   

 08.01.24 – 22.01.24

Tips & Tricks on the Simulation – Part 1


 08.01.24. 4.15 - 5.45 pm

Tips & Tricks on the Simulation – Part 2


 15.01.24, 4.15 – 5.45 pm

Submission of written reflection report


 31.01.24, 3.00 pm

The exercise " You're the CEO NOW: Zum ersten Mal ein Unternehmen führen" is part of the module "Willkommen zur Betriebswirtschaftslehre! Grundlegende Theorien & ihre praktische Anwendung ", which also includes the lectures "Grundlegende Theorien der Betriebswirtschaftslehre" and "Betriebswirtschaftslehre in der Praxis: Von Führungskräften lernen" as well as the exercise "Angewandte empirische Forschung". The following examination credits and credit points refer to the entire module and are not an individual performance of a single course.

Module Examination Credits: Written exam (75%) + written paper (25%).

Please register at the examination office for the regular examination period.

Credit points of the module: 12 ECTS (BWL PO 2022)

Please register for the course in Learnweb to get more information about the course schedule. During the course, communication and provision of course materials will take place via the associated course page in Learnweb. Announcements, lecture slides, and all other materials will be posted there.

The password for all materials will be announced in the first lecture.



In the exercise "You're the CEO NOW: Zum ersten Mal ein Unternehmen führen" groups of five students will lead a company that operates in the 3D printing carbon fiber bicycle market. The scenario follows the lifecycle of a new product. You will take over different business areas such as marketing, management (human resources & organization), financing and accounting. During the event, you will be supervised by Master students. You will play in direct comparison against five other groups.

Please note: The simulation builds on the initial learning content from the lectures "Grundlegende Theorien der Betriebswirtschaftslehre" and "Betriebswirtschaftslehre in der Praxis: Von Führungskräften lernen".


  • Professor Dr. Manfred Krafft (responsible)
  • Univ.-Prof. Dr. Thorsten Hennig-Thurau (responsible)
  • Nadine Eckel (accompanying)
  • Christina Okoutsidou (accompanying)