You're the CEO NOW: How to manage Your First Company (WiSe 2022/23)

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The kick-off event of this exercise is scheduled to take place on Tuesday, 29.11.2022 at 16.15 (16.00 c.t.) via Zoom (we will inform about current changes here and via the Learnweb). The Zoom link will be published on the Learnweb.

Contact person: Christina Okoutsidou

This exercise will take place in the second term of the winter semester. It consists of a simulation in which you set up and manage a company in groups of five students over four quarters. The simulation will take place digitally from 09.01.2023 to 23.01.2023. You will be supervised by Master's students.

Note: The simulation does not include weekly appointments, but is based on the following schedule.




Survey for participation


 11.11.22 – 18.11.22, 6.00 p.m.

Kick-off event


 29.11.22, 4.15 – 5.45 p.m.

Communication of the group allocation


 21.11.22 – 25.11.22

Time period of the simulation


 09.01.23 – 23.01.23

Notes on the simulation – Part 1


 09.01.23. 4.00 - 5.30

Notes on the simulation – Part 2


 16.01.23, 4.00 – 5.30 p.m.

Submission of written paper


 31.01.23, 6.00 p.m.


The exercise " You're the CEO NOW: How to Manage Your First Company " is part of the module "Willkommen zur Betriebswirtschaftslehre! Grundlegende Theorien & ihre praktische Anwendung ", which also includes the lectures "The Theories of Business: The Pillars of Business Administration" and "The Practices of Business: Learning from Leaders" as well as the exercise "Applied Empirical Research". The following examination credits and credit points refer to the entire module and are not an individual performance of a single course.

Module Examination Credits: Written exam (75%) + written paper (25%).

Please register at the examination office for the regular examination period.

In addition, please register for the simulation via the Learnweb survey (from 11.11.2022 to 18.11.2022, 6.00 p.m. online in the Learnweb course).

Credit points of the module: 12 ECTS (BWL PO 2022)


Please register for the course in Learnweb to get more information about the course schedule. During the course, communication and provision of course materials will take place via the associated course page in Learnweb. Announcements, lecture slides, and all other materials will be posted there.

The password for all materials will be announced in the first lecture.


In the exercise "You're the CEO NOW: How to Manage Your First Company" groups of five students will lead a company that operates in the 3D printing carbon fibre bicycle market. The scenario follows the lifecycle of a new product. You will take over different business areas such as marketing, management (human resources & organization), financing and accounting. During the event, you will be supervised by Master students. You will play in direct comparison against seven other groups.

Please note: The simulation builds on the initial learning content from the lectures "The Theories of Business: The Pillars of Business Administration" and "The Practices of Business: Learning from Leaders".


  • Professor Dr. Manfred Krafft (responsible)
  • Univ.-Prof. Dr. Thorsten Hennig-Thurau (responsible)
  • Christina Okoutsidou (accompanying)