• Research focuses

    • Marketing
    • Customer Experience Management
    • Digital Marketing
  • Education

    1999- 2003
    PhD
    1994- 1999
    Business and Economics Studies
    1993- 1995
    Law Studies
  • Positions

    since 07/2018
    extraordinary Professor
    05/2016- 07/2018
    Researcher and Senior Lecturer (WWU, Münster)
    10/2012- 04/2016
    Researcher and Lecturer (WWU, MÜnster)
    01/2009- 09/2012
    Assistant Professor University of Groningen
    08/2007- 12/2008
    Assistant Professor VU Amsterdam
    08/2006- 07/2007
    Visiting Scholar Columbia Business School (New York, USA)
    02/2003- 07/2006
    Post-Doctoral Researcher (Goethe University, Frankfurt am Main)
  • External functions

    since 2015
    Member of the Editorial Board of "Journal of Interactive Marketing" (JIM) (Jourqual: B)
    since 2011
    Member of the Academic Advisory Board of insius
    since 2003
    Member of the European Marketing Academy (EMAC)