• Research foci

    • Marketing
    • Customer Experience Management
    • Digital Marketing
  • Education

    1999- 2003
    PhD | Goethe University Frankfurt
    1994- 1999
    Business and Economics Studies | Goethe University Frankfurt
    1993- 1995
    Law Studies | Goethe Unievrsity Frankfurt
  • Positions

    since 12/2020
    Vice Dean for Research & Transfer
    since 07/2018
    Extraordinary Professor | WWU Münster
    05/2016- 07/2018
    Researcher and Senior Lecturer | WWU Münster
    10/2012- 04/2016
    Researcher and Lecturer | WWU Münster
    01/2009- 09/2012
    Assistant Professor | University of Groningen
    08/2007- 12/2008
    Assistant Professor | VU Amsterdam
    08/2006- 07/2007
    Visiting Scholar | Columbia Business School (New York, USA)
    02/2003- 07/2006
    Post-Doctoral Researcher | Goethe University Frankfurt
  • External functions

    since 2021
    Advisory Board eDOCation
    since 2015
    Member of the Editorial Board of "Journal of Interactive Marketing" (JIM) (Jourqual: B)
    since 2003
    Member of the European Marketing Academy (EMAC)