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      • Chair of Value-Based Marketing (IWM)
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            • Courses | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair for Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Awards
  • Courses
  • General Vita

  • Summer Term 2022

    Master

    Seminar
    IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
    englisch

    Seminar
    Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar | DoIT! Driving market through sustainability: The role of market orientation
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    Seminar
    Seminar | KnowIT!
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Pricing Analysis and Revenue Management
    englisch

    Master

    Seminar
    Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Summer Term 2020

    Master

    Seminar
    Seminar | KnowIT!
    englisch

    Lecture/Exercise
    Data Science (Specific Topics in Marketing)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2019/20

    Master

    Seminar
    IWM Seminar: KnowIT!
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Summer Term 2019

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    Master

    Seminar
    IWM Seminar: DoIT!
    englisch

    Exercise
    Data Science (Specific Topics in Marketing)
    englisch

    Lecture/Exercise
    Channel Management
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Winter Term 2018/19

    Master

    Seminar
    DoIT! Conduct a research study
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Summer Term 2018

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    Master

    Seminar
    DoIT! Influencer Marketing
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    Lecture/Exercise
    Channel Management
    englisch

    Lecture/Exercise
    Entrepreneurial Marketing (Specific Topics of Marketing)
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Winter Term 2017/18

    Master

    Seminar
    DoIT! Conduct your own research study
    englisch

    Seminar
    KnowIT! What can managers learn from academic research?
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

  • Summer Term 2017

    Bachelor

    Lecture/Exercise
    Retail Management
    englisch

    Master

    Seminar
    Making Sense of Changing Decision Processes
    englisch

    Lecture/Exercise
    Channel Management
    englisch

    Lecture/Exercise
    Specific Topics of Marketing: Entrepreneurial Marketing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch
  • Dates and Events
    05.
    Jul.
    2022

    Guest Lecture | Dr. Juliana Huppertz (Douglas)

    14:15 - 15:45
    Authored by IFM
     
    Marketing Operations
    08.
    Jul.
    2022

    Guest Lecture | Assistant Professor Jochen Hartmann (University of Groningen)

    10:15 - 11:45
    Authored by IFM
     
    Marketing Operations
    08.
    Jul.
    2022

    Brown bag | Jochen Hartmann

    14:00
    Authored by MCM
     
    20.
    Jul.
    2022

    Exam | Marketing Operations

    15:00 - 16:00
    Authored by IFM
     
    21.
    Jul.
    2022

    Retake Exam | Consumer Behavior

    16:00 - 17:30
    Authored by IFM
     
    More events
  • News
    24.
    Jul.
    2022

    Studentische Hilfskräfte am Lehrstuhl für Marketing & Medien gesucht!

     
    13.
    Jun.
    2022

    The role of status in a multi-tier B2B customer loyalty program - a new publication from MCM scholars

     
    13.
    Jun.
    2022

    Application for the MCM master seminars in the winter semester 2022

     
    12.
    Jun.
    2022

    LMM sucht Wissenschaftliche:n Mitarbeiter:in

     
    17.
    May.
    2022

    Customers in the solutions business: What role do they play and what makes solutions more effective for them?

     
    More news

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Germany

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