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            • Courses | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita

  • Summer Term 2026

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    MSc Seminar | Digital Consumer Twins to Gain Marketing Insights
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2025/26

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    Seminar | DoIT - How to improve consumers’ literacy
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2025

    Bachelor

    Seminar
    BSc Seminar | Gameplan für den Markt
    deutsch

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT seminar together with Check24
    englisch

    Seminar
    Seminar | DoIT seminar together with Mirko Caspar
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2024/25

    Master

    Seminar
    IWM Seminar: KnowIT!
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2024

    Bachelor

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT! The Power of Unlocking Better Growth
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2023/24

    Master

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
    deutsch

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Sportpaten'
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2023

    Master

    Seminar
    Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | DoIT! How to manage the customer decision journey?
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2022

    Master

    Seminar
    IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
    englisch

    Seminar
    Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar | DoIT! Driving market through sustainability: The role of market orientation
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    Seminar
    Seminar | KnowIT!
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Pricing Analysis and Revenue Management
    englisch

    Master

    Seminar
    Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch
  • Dates and Events
    21.
    Apr.
    2026

    Exam Inspection | Entertainment Media Marketing

    09:30 - 10:30
    Authored by LMM
     
    21.
    Apr.
    2026

    Exam Inspection | Sales Management

    13:30 - 14:15
    Authored by IFM
     
    30.
    Apr.
    2026

    Exam Inspection | Willkommen in der BWL (Onboarding) II

    09:00 - 11:30
    Authored by MCM
     
    04.
    May.
    2026

    Course Start | Advanced Topics in Marketing "Pricing"

    Authored by Sonja Gensler
     
    taught by Prof. Anett Erdmann
    06.
    May.
    2026

    Guest Lecture | E.ON

    12:00 - 14:00
    Authored by IFM
     
    Marketing Analytics I
    More events
  • News
    21.
    Apr.
    2026

    New Study Examines How Radical Store Transformations Affect Category Sales

     
    15.
    Apr.
    2026

    Pre-registration for the MSc course 'Pricing' is now closed

     
    13.
    Apr.
    2026

    Apply for the Circle of Excellence in Marketing until April 27!

     
    31.
    Mar.
    2026

    APPLY NOW - Become a Student Assistant @IfM

     
    20.
    Mar.
    2026

    Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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