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            • Courses | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita

  • Summer Term 2026

    Bachelor

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    MSc Seminar "Digital Consumer Twins to Gain Marketing Insights"
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2025/26

    Bachelor

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Master

    Seminar
    Seminar | DoIT - How to improve consumers’ literacy
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2025

    Bachelor

    Seminar
    BSc Seminar | Gameplan für den Markt
    deutsch

    Seminar
    BSc Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT seminar together with Check24
    englisch

    Seminar
    Seminar | DoIT seminar together with Mirko Caspar
    englisch

    Lecture/Exercise
    Advanced Marketing on Specific Topics | Pricing
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2024/25

    Master

    Seminar
    IWM Seminar: KnowIT!
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Seminar
    Schlüsselqualifikation | Seminar 'Sportpaten'
    deutsch

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2024

    Bachelor

    Seminar
    Seminar | Sustainability Lab
    deutsch

    Master

    Seminar
    Seminar | DoIT! The Power of Unlocking Better Growth
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2023/24

    Master

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Nachhaltigkeitsberichterstattung'
    deutsch

    Seminar
    Seminar BSc BWL | Sustainability Lab 'Sportpaten'
    deutsch

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2023

    Master

    Seminar
    Seminar | DoIT! How to generate value and stimulate engagement in a professional network?
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2022/23

    Master

    Seminar
    Seminar | DoIT! How to manage the customer decision journey?
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium@IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2022

    Master

    Seminar
    IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
    englisch

    Seminar
    Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2021/22

    Master

    Seminar
    Seminar | DoIT! Driving market through sustainability: The role of market orientation
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    MCM Brown Bag Seminar (Research Seminar Series)
    englisch

  • Summer Term 2021

    Master

    Seminar
    Seminar | DoIT! in collaboration with REACH
    englisch

    Seminar
    Seminar | KnowIT!
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch

    Others

    Workshop
    Theses MCM
    deutsch

  • Winter Term 2020/21

    Bachelor

    Lecture/Exercise
    Pricing Analysis and Revenue Management
    englisch

    Master

    Seminar
    Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG
    englisch

    Lecture/Exercise
    Advanced Market Research
    englisch

    Lecture/Exercise
    Market-oriented Leadership
    englisch

    PhD students

    PhD Seminar
    Doctoral Colloquium IWM
    englisch
  • Dates and Events
    09.
    Feb.
    2026

    Exam | Grundlagen des Marketing (B.Sc.)

    08:00 - 09:30
    Authored by IWM
     
    13.
    Feb.
    2026

    Exam Inspection | Innovation Management (M.Sc.)

    09:00 - 11:00
    Authored by IWM
     
    19.
    Feb.
    2026

    Exam | Willkommen zur BWL! (B.Sc.)

    Authored by LMM
     
    first slot at 8:00am
  • News
    03.
    Feb.
    2026

    CEM Cares: Organ Donation Awareness Days

     
    27.
    Jan.
    2026

    Successful Guest Lecture on Sales Territory Alignment with Tobias Frank and Christine Collot

     
    26.
    Jan.
    2026

    MCM celebrates Varadarajan Award for Professor Sebastian Hohenberg

     
    23.
    Jan.
    2026

    Dr. Christian Böing Appointed Honorary Professor!

     
    05.
    Jan.
    2026

    The MCM welcomes Urs Moeller (Country Manager Germany @ Coolblue) for an insightful guest lecture

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
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