Seminar | DoIT! How to manage the customer decision journey? (WiSe 2022/23)

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Field(s) of Study

University Calendar

Learnweb Platform


Course Language

Course schedule

Day Time Frequency Date Room
Friday 16:00- 18:00 single date 14.10.2022 Krummer Timpen 5, ULB 201
Wednesday 16:00- 18:00 single date 23.11.2022 Krummer Timpen 5, ULB 1
Friday 16:00- 18:00 single date 20.01.2023 Krummer Timpen 5, ULB 201


Syllabus for this seminar.

Contact person: Prof. Dr. Sonja Gensler

Please register at the examination office (early registration period).

ECTS: 12 ECTS (PO BWL 2010)


After participating in this seminar, you are able to elaborate on current challenges of integrated marketing communications, and you are able to apply the communication matching model (Batra and Keller 2016).

One objective of this seminar is also to train your analytical skills. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can improve your presentation and communication skills.


  • apl. Professor Dr. Sonja Gensler (responsible)