Seminar | DoIT! How to manage the customer decision journey? (WiSe 2022/23)
|Friday||16:00- 18:00||single date||14.10.2022||Krummer Timpen 5, ULB 201|
|Wednesday||16:00- 18:00||single date||23.11.2022|
|Friday||16:00- 18:00||single date||20.01.2023|
Contact person: Prof. Dr. Sonja Gensler
Please register at the examination office (early registration period).
ECTS: 12 ECTS (PO BWL 2010)
After participating in this seminar, you are able to elaborate on current challenges of integrated marketing communications, and you are able to apply the communication matching model (Batra and Keller 2016).
One objective of this seminar is also to train your analytical skills. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can improve your presentation and communication skills.
- apl. Professor Dr. Sonja Gensler (responsible)