Pricing Analysis and Revenue Management (WS 2020/21)

Course schedule

Notice

Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation. 

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.

Course grade: Final exam (100 %)

Please register at the examination office for the early examination period.

Credit points: 6 ECTS (PO BWL 2010)

During the course, please communicate and stay updated via the course page on Learnweb. Announcements, lecture slides and any additional material will be published there.

This course will be taught by Prof. Dr. Christine Eckert from the University of Technology Sydney (UTS).

Description

Pricing directly affects a firm's bottom line. It is through pricing that managers can affect revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.

The subject covers the fundamentals of pricing including consumer psychology as well as price elasticity and demand estimation. It also introduces students to topics such as cost-based and value-based pricing, price discrimination, as well as price bundling.

Lecturers

• apl. Professor Dr. Sonja Gensler (responsible)
• Lisa Richter (accompanying)