Pricing Analysis and Revenue Management (WS 2020/21)


Veranstaltungsnummer
042412

Studiengang/-gänge
Bachelor

Vorlesungsverzeichnis

Learnweb-Plattform

Typ
Vorlesung/Übung

Vorlesungssprache
englisch


Veranstaltungszeitplan

Tag Zeit Häufigkeit Datum Raum
Montag 14:00- 18:00 Uhr wöchentlich 02.11.2020- 30.11.2020 Scharnhorststr. 100, SCH 100.3
Dienstag 14:00- 18:00 Uhr wöchentlich 03.11.2020- 01.12.2020 Scharnhorststr. 109, SCH 109.6

Hinweis

This course will be taught by Prof. Dr. Christine Eckert from the University of Technology Sydney (UTS).

Beschreibung

Pricing directly affects a firm's bottom line. It is through pricing that managers can affect revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.

The subject covers the fundamentals of pricing including consumer psychology as well as price elasticity and demand estimation. It also introduces students to topics such as cost-based and value-based pricing, price discrimination, as well as price bundling.

Dozenten

  • Professor Dr. Sonja Gensler (verantwortlich)
  • Lisa Richter (verantwortlich)