Pricing Analysis and Revenue Management (WS 2020/21)
|Montag||14:00- 18:00 Uhr||wöchentlich||02.11.2020- 30.11.2020||Scharnhorststr. 100, SCH 100.3|
|Dienstag||14:00- 18:00 Uhr||wöchentlich||03.11.2020- 01.12.2020||Scharnhorststr. 109, SCH 109.6|
This course will be taught by Prof. Dr. Christine Eckert from the University of Technology Sydney (UTS).
Pricing directly affects a firm's bottom line. It is through pricing that managers can affect revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.
The subject covers the fundamentals of pricing including consumer psychology as well as price elasticity and demand estimation. It also introduces students to topics such as cost-based and value-based pricing, price discrimination, as well as price bundling.
- Professor Dr. Sonja Gensler (verantwortlich)
- Lisa Richter (verantwortlich)