Seminar | DoIT! Driving market through sustainability: The role of market orientation (WiSe 2021/22)
|Monday||16:00- 18:00||single date||11.10.2021||Krummer Timpen 5, ULB 202|
|Friday||10:00- 14:00||single date||21.01.2022|
Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations.
Contact person: Prof. Dr. Sonja Gensler
Please register at the examination office (early registration period).
ECTS: 12 ECTS (PO BWL 2010)
The main objective of this seminar is to train your analytical skills and business sense. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can train your presentation and communication skills.
Furthermore, you have deepened your knowledge about challenges of market-oriented leadership and advanced marketing research.
- apl. Professor Dr. Sonja Gensler (responsible)
- Fabienne Michel-Angeli (accompanying)