Seminar | DoIT! Driving market through sustainability: The role of market orientation (WiSe 2021/22)

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Course schedule

Day Time Frequency Date Room
Monday 16:00- 18:00 single date 11.10.2021 Krummer Timpen 5, ULB 202
Friday 10:00- 14:00 single date 21.01.2022  


Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations. 


Syllabus for this seminar.

Contact person: Prof. Dr. Sonja Gensler

Please register at the examination office (early registration period).

ECTS: 12 ECTS (PO BWL 2010)


The main objective of this seminar is to train your analytical skills and business sense. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can train your presentation and communication skills.
Furthermore, you have deepened your knowledge about challenges of market-oriented leadership and advanced marketing research.


  • apl. Professor Dr. Sonja Gensler (responsible)
  • Fabienne Michel-Angeli (accompanying)