Seminar | DoIT! Driving market through sustainability: The role of market orientation (WS 2021/22)


Course Number
046420

Field(s) of Study
Master

University Calendar

Learnweb Platform

Type
Seminar

Course Language
englisch


Course schedule

Day Time Frequency Date Room
Monday 18:15- 19:45 single date 04.10.2021  

Notice

Please note that due to the restrictions imposed by COVID-19 the course format (Zoom, hybrid, in presence) will be announced end of September when we know more about the actual regulations. 

 

Syllabus for this seminar.

Contact person: Prof. Dr. Sonja Gensler

Please register at the examination office (early registration period).

ECTS: 12 ECTS (PO BWL 2010)

Description

The main objective of this seminar is to train your analytical skills and business sense. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can train your presentation and communication skills.
Furthermore, you have deepened your knowledge about challenges of market-oriented leadership and advanced marketing research.

Lecturers

  • Professor Dr. Thorsten Wiesel (responsible)
  • apl. Professor Dr. Sonja Gensler (responsible)
  • Mert Onay (responsible)