• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Social Media
  • Jobs
  • Home
    • MCM
      • Chair of Value-Based Marketing (IWM)
        • Team - IWM
          • Profile
            • Projects | apl. Professor Dr. Sonja Gensler
 
apl. Professor Dr. Sonja Gensler
Extraordinary Professor

Chair of Value-Based Marketing

Am Stadtgraben 13-15
48143 Münster


Room: MCM 204

Phone: +49 251 83-28208
Fax: +49 251 83-28218
s.gensler@uni-muenster.de

Consultation hours:
by appointment

External profiles:
ResearchGate
LinkedIn
Xing

  • About
  • Publications
  • Projects
  • Awards
  • Courses
  • General Vita
  • in progress

    Collaborative project: Digital decision support for sustainable nutrition (DINER) - Subproject B


    Project status in progress
    Project time 01.01.2025- 31.12.2027
    Website https://service.ble.de/ptdb/index2.php?detail_id=112775415
    Funding source Federal Ministry for Agriculture, Food and Regional Identiy
    Project number 28DII07B23
    Keywords Nachhaltigkeit; Ernährung; Verbraucherinformation; Einkaufsverhalten

     

    Tutor.AI

    Tutor.AI is a joint project of the Department of Philology, the REACH - Euregio Start-up Center and the start-up colloc.AI. Tutor.AI is a learning assistant based on a language model published by REACH incub.ai on resources of the University of Münster.


    Project status in progress
    Project time since 01.02.2024
    Website https://tutor.uni-muenster.de/
    Keywords AI; higher education

     

  • Dates and Events
    14.
    Oct.
    2026

    Exam Inspection | Brand Management (MSc)

    08:30 - 09:30
    Authored by LMM
     
    14.
    Oct.
    2026

    Brown Bag | Prof. Dr. Isabelle Engeler

    12:15 - 13:45
    Authored by MCM
     
    How Well Do LLMs Predict the Effect of Price Discounts? Benchmarking Synthetic Predictions Against Actual Field Behavior and Market Research Predictions
    16.
    Oct.
    2026

    Deadline | EMM Tutorial Registration

    15:00 - 15:00
    Authored by LMM
     
    21.
    Oct.
    2026

    Exam Inspection | Sales Management

    13:00 - 13:30
    Authored by IFM
     
    31.
    Oct.
    2026

    Deadline | Circle of Excellence Applications

    Authored by MCM
     
    More events
  • News
    08.
    Oct.
    2026

    Apply for the Circle of Excellence in Marketing until October 27!

     
    05.
    Oct.
    2026

    When the Queue Becomes the Experience: Professor Hennig-Thurau on “Gastro Hypes” in WDR

     
    05.
    Oct.
    2026

    Shaping the Future of B2B Research: Sebastian Hohenberg at the IMM Summit

     
    11.
    Sep.
    2026

    Social Media Manager:innen gesucht: Das MCM braucht Unterstützung!

     
    11.
    Sep.
    2026

    Joint Doctoral Seminar of the Chair of Marketing Management at BI Norwegian Business School

     
    More news

Contact

Marketing Center Münster
Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de
  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living.knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2026 Marketing Center Münster