• General Vita

    Prof. Dr. Sonja Gensler is an extraordinary Professor at the Chair for Value-Based Marketing at the University of Münster’s prestigious Marketing Center. Prior to joining the University of Münster in 2012, she was an Assistant Professor at the Rijksuniversiteit Groningen and the VU University Amsterdam (The Netherlands).

    Sonja Gensler’s academic work focuses on the consequences of digitalization for businesses and consumers. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research.

    Currently, Sonja is Co-Editor of the Journal of Interactive Marketing (Impact factor: 6.26; CiteScore: 11.4). She also serves as an ad-hoc reviewer for International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), and Journal of Service Research (JSR). Together with Arvind Rangaswamy (The Smeal College of Business, Penn State University, USA) and Caroline Wiertz (Bayes Business School, London, UK), Sonja acts as a track chair for the EMAC conference (track: Digital Marketing and Social Media).

    Since December 2020, Sonja is the Vice Dean for Research & Transfer for the School of Business and Economics. Moreover, she is serving as the Equal Opportunity Officer of the School of Business and Economics since October 2019.