Seminar | DoIT! Project seminar in cooperation with Allianz Deutschland AG (WS 2020/21)

Course Number

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Course Language


Please note that due to the current restrictions imposed by COVID-19, our lectures (BSc and MSc level) will take place digitally via Zoom in the coming winter semester. At the same time, we aim for small meetings in person for our exercise sessions, tutorials, and seminars. We are also making preparations to offer some sessions in a hybrid format where students can chose between a physical or digital participation. 

The detailed schedules for each course will be announced on Learnweb by the end of October at the latest. Please note that these schedules may be subject to changes if restrictions are relaxed or strengthened. Any changes will be announced on Learnweb.

Syllabus for this seminar. 


Contact person: Prof. Dr. Sonja Gensler

Please register at the examination office (early registration period).



Learning objectives
The main objective of this seminar is to train your analytical skills and business sense. Additionally, the seminar intends to develop your academic writing and argumentation skills. Furthermore, you can train your presentation and communication skills.
After participating in this seminar, you are able to address a managerial relevant research question yourself. Moreover, you will deepen your knowledge about challenges of market‐oriented leadership.


  • apl. Professor Dr. Sonja Gensler (responsible)
  • Sophie Christine Jansen (accompanying)