Guest lecture | Kai Schmidt-Merz (20th Century Fox)
Entertainment Media Marketing
Wednesday, 16. January 2019 - 16:00 to 17:30, S9
Exciting insights on sales force management at DowDuPont
Last Friday, Klaus Rudert, Global Corporate Account Executive and Managing Director of Dow Germany and Benedikt Rammrath, Senior European Account Manager gave a guest lecture on sales force management in a global company. In line with current topics of the Sales Management lecture, they provided the students with insights into their daily experiences with current challenges, trade-offs regarding the organizational design, and ways to effectively manage the sales force and sales performance in a global company.
Gastvortrag in Sales Management – Klaus Rudert/Benedikt Rammrath (The Dow Chemical Company)
Friday, 11. January 2019 - 10:15 to 11:45, J2 (Juridicum/Oeconomicum)
Wir freuen uns sehr, Herrn Klaus Rudert und Benedikt Rammrath am 11.01.2019 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Sales Force Management in a Global Company”. Im Anschluss findet auf Einladung von Dow Chemical ein Meet & Greet am Marketing Center statt.
Guest Lecture on the Role of Emotional Intelligence and Individual Traits in Sales Management
When being responsible for sales management, one crucial task is the identification and selection of potentially successful sales employees. The importance of the recruitment process results from the assumption, that a substantial part of what characterizes high-performers lies in his or her given aptitude. In this vein, Richard McFarland, Professor at ESSEC Business School in Paris, started his lecture last Friday by saying “You can’t teach smart”. In addition, he emphasized the risk of hiring the wrong salesperson by stating that costs of an employee’s bad sales performance could make up to two annual salaries – depending on how much it has taken to detect it at all.
Gastvortrag in Sales Management – Professor Richard McFarland Ph.D. (ESSEC)
Friday, 7. December 2018 - 10:15 to 11:45, J2 (Juridicum/Oeconomicum)
Wir freuen uns sehr, Herrn Professor Richard McFarland Ph.D. am 7.12.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "The Role of Emotional Intelligence and Individual Traits in Professional Sales”. Im Anschluss findet auf Einladung vom Institut für Marketing ein Meet & Greet am Marketing Center statt.
Gastvortrag in Sales Management – Marcel Hahne/Nexan Chopra (Mars)
Friday, 30. November 2018 - 10:15 to 11:45, J2 (Juridicum/Oeconomicum)
Wir freuen uns sehr, Herrn Marcel Hahne und Nexan Chopra am 30.11.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Omnichannel-Management in the FMCG Industry”. Im Anschluss findet auf Einladung von Mars ein Meet & Greet am Marketing Center statt.
Valuable insights on e-commerce and omnichannel-management at Mars
Last week, Mars visited the Marketing Center Muenster for a guest lecture in the Sales Management course. In their presentation, Nexan Chopra, E-Commerce Leader Germany and Marcel Hahne, Customer Business Director for Mars Petcare, talked about e-commerce and omnichannel-management at Mars.
MCM Spotlight: 100+ Seconds Münster Food for Thought with Rebecca Walker Reczek and Cait Lamberton
The eleventh episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Event | Meet the MCM Alumni | Johanna Alfs (BCG)
Thursday, 15. November 2018 - 18:00 to Thursday, 12. March 2026 - 4:28, HMB Raum 110
15. November 2018
HMB RAUM 110
Beginn 18:00 Uhr
MEET THE MCM ALUMNI Johanna Alfs
Eine Anmeldung zu der Veranstaltung ist erforderlich und die Teilnehmerzahl ist auf 15 Teilnehmer/innen begrenzt.
Institut für Wertbasiertes Marketing @ MCM
Am Stadtgraben 13-15
48143 Münster
Deutschland
Lernen Sie unsere Alumni kennen und erfahren Sie, was sie nach Abschluss des Studiums am MCM beruflich erlebt haben.
"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership
On November 7, 2018, Philipp Markmann (CMO L'Oréal) gave a guest lecture on "Perfect match of beauty and tech" as part of the course Market-oriented Leadership. He provided insights into the strategies L'Oréal is pursuing to respond to consumer demands in a technology-driven world.