The MCM welcomes the former Editor-in-Chief of the Journal of Marketing, Ajay K. Kohli (Professor of Marketing, Gary T. and Elizabeth R. Jones Chair, at Georgia Tech University), who currently teaches 20 doctoral students from various centres of the business and economics faculty on how to publish in a leading journal.
Wir freuen uns, Dr. Claudio Felten am 05.07.2017 von 14.15 Uhr bis 15.45 Uhr als Gastredner im Rahmen der Vorlesung Customer Management im J2 (Oeconomicum) begrüßen zu dürfen.
Wir freuen uns, Ihnen den Event ‚Meet the MCM Alumni‘ anzukündigen! Die Idee zu diesem Event ist basierend auf Ihrem Feedback entstanden. Im Rahmen des Events ‚Meet the MCM Alumni‘ können Sie einen MCM Alumnus kennenlernen und Fragen stellen, die Sie beschäftigen. Zum Beispiel…
Wie laufen Bewerbungsprozesse ab? Wie bereite ich mich darauf vor?
Was sind Key Learnings aus den Bewerbungsgesprächen?
Wie finde ich den Arbeitgeber, der zu mir passt?
Was zeichnet den aktuellen Arbeitgeber aus?
Münster enjoyed a fully packed week of hard academic work with Mark B. Houston (Professor and Head of the Marketing Department at Texas A&M University), who taught about 20 doctoral students from various centers of the business school the essentials of the design and value of survey research. What is the role of theory as a foundation of survey research? What are the differences between different scale types?
Wir laden Sie herzlich zu unserem neuen Veranstaltungsformat 'Meet the MCM Alumni' ein.
MCM Alumni Judith Henrichsmann, verantwortlich für Online-Marketing (DACH und UK) und global Mobile Marketing bei Airbnb, stellt sich in kleinem Rahmen ihren Fragen zu Jobeinstieg und ersten Karriereschritten.
Jetzt anmelden! Die Teilnehmerzahl ist begrenzt.
Nähere Infos finden Sie hier.
Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.
Prof. Dr. Rosanna Garcia (NC State University) is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace. Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.
Dr. Jan Flemming himself achieved his Diploma as well as his PhD in Business Administration at the University of Münster. Afterwards, he started his career at the Consultancy Roland Berger. While being passionate about developing great ideas and concepts as a consultant, he sought for more influence on the implementation and outcome of strategic concepts. Hence, he decided to apply his expertise and knowledge at REWE Digital.
Wir freuen uns sehr, Herrn Tobias Frank am 03.02.2017 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Sales Territory Alignment”. Im Anschluss findet auf Einladung von Engelhard Arzneimittel ein Meet & Greet am Marketing Center statt.