MCM Spotlight: 100+ Seconds Münster Food for Thought with Mark B. Houston

The tenth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This time, the MCM welcomes Mark B. Houston, Professor of Marketing at the Texas Christian University in Fort Worth and Professor Hennig-Thurau’s co-author on the new book “Entertainment Science”. In this video he talks about how he coincidentally stumbled into this field of research, why the movie industry should overthink uniform pricing -- and what students ought to bear in mind when developing products and services in their future careers. Click here to watch!