Brown Bag Seminars
Since 2010 the MCM has offered brown bag seminars to inform the research community about ongoing research. The seminars are usually held in a relaxed atmosphere from 12.30 pm to 2 pm in room 6 (Am Stadtgraben 13-15, 48143 Münster). Sandwiches are provided. The speakers proffer insights into current marketing research projects (unpublished work in progress).
As the maximum number of participants is limited to 30, people who would like to take part in the seminars have to apply at least two days before the seminar is due to take place. If you would like to apply, give a presentation or require any further information, please contact the course coordinator.
A list of previous and current speakers and topics is given below.
Assessing the long-term effects of direct mail using a Hidden Markov Approach
Positive or Negative Spillover of a Store Re-Invention: The Impact on Store Sales and Customer's Shopping Patterns
Software Release Strategies for Entertainment Platforms
Extending the Customer Lifecycle: Optimal Resource Allocation Throughout the Customer Journey
Do Layoffs Hurt a Firm's Brand? An Event Study With Consumer Mindset Metrics
Anne T. Coughlan
High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling
Richard T. Gretz
The Impact of New Product Introductions on the Existing Product Portfolio in High-Tech Markets
Conceptual Fit in Diffusion Modeling
If you are satisfied, why do you behave this way?
Joe F. Hair
Data Analysis: Past - Present - Future Research Possibilities
Understanding the Role of Synergy Dynamics in the Process of Hierarchy of Effects
Richard T. Gretz
Dynamic Managerial Bundling Strategies Over the Product Lifecycle
The role of ad properties in display ads’ effectiveness
Lisette de Vries
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
Raoul V. Kübler
Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
Can You Operationalize Marketing and Sales Constructs with SGA (Selling, general, and administrative expenses)?
Natasha Z. Foutz
Arousal Sustainability and Spillover in Shared Experiential Consumption
Loyalty Programs: Adoptions, Promotions and Demotions
Mark B. Houston
Transformational Relationship Events
Klaus Backhaus and Ulrich Müller-Funk
Modeling Multigeneration Diffusion: The Norton/BASS Diffusion Model Reconsidered
The Sampling Supercharger: Using Agents to Improve Survey Samples
Ernst C. Osinga
Banner Advertising Targeting Strategies: To Prospect, Retarget, or Do Both?
Anne Odile Peschel
Price information carry-over effects between product categories
How Can Brick-and-Mortar Retail Stores Survive in a Digital World?
Kelly D. Martin
Organizational Improvisation and Firm Performance: Contingent Effects of Market Orientation and Industry Conditions
Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Customer Satisfaction over Time
The Value of Different Word of Mouth Types for Consumer Information Search
Understanding Pay What You Want Pricing: The Impact of Situational, Cognitive, and Emotional Factors on Behavioral Outcomes
The Effectiveness of Different Forms of Online Advertising for Purchase Conversion in a Multiple-Channel Attribution Framework
Impact of Social and Electronic Word of Mouth over Time
Robert W. Palmatier
Emerging Research in Relationship Marketing
Dynamics of Multiple Media Consumption