Brown Bag Seminars

Since 2010 the MCM has offered brown bag seminars to inform the research community about ongoing research. The seminars are usually held in a relaxed atmosphere from 12.30 pm to 2 pm in room 6 (Am Stadtgraben 13-15, 48143 Münster). Sandwiches are provided. The speakers proffer insights into current marketing research projects (unpublished work in progress).

As the maximum number of participants is limited to 30, people who would like to take part in the seminars have to apply at least two days before the seminar is due to take place. If you would like to apply, give a presentation or require any further information, please contact the course coordinator.

A list of previous and current speakers and topics is given below.

  • 2018

    23.10.2018

    Agata Leszkiewicz

    Extending the Customer Lifecycle: Optimal Resource Allocation Throughout the Customer Journey

    09.10.2018

    Alexander Edeling

    Do Layoffs Hurt a Firm's Brand? An Even Study With Consumer Mindset Metrics

    01.02.2018

    Anne T. Coughlan

    High Flyers: How Motivation, Opportunity, and Ability (MOA) Explain Top Performance in Direct Selling

  • 2017

    10.10.2017

    Richard T. Gretz

    The Impact of New Product Introductions on the Existing Product Portfolio in High-Tech Markets

    27.09.2017

    Ulrich Müller-Funk

    Conceptual Fit in Diffusion Modeling

    08.05.2017

    Carolina Herrando

    If you are satisfied, why do you behave this way?

    29.03.2017

    Joe F. Hair

    Data Analysis: Past - Present - Future Research Possibilities

  • 2016

    06.12.2016

    Kay Peters

    Understanding the Role of Synergy Dynamics in the Process of Hierarchy of Effects

    29.09.2016

    Richard T. Gretz

    Dynamic Managerial Bundling Strategies Over the Product Lifecycle

    07.06.2016

    Sascha Leweling

    The role of ad properties in display ads’ effectiveness

    10.05.2016

    Lisette de Vries

    Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

    26.04.2016

    Raoul V. Kübler

    Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads

    19.04.2016

    Annette Ptok

    Can You Operationalize Marketing and Sales Constructs with SGA (Selling, general, and administrative expenses)?

    12.04.2016

    Natasha Z. Foutz

    Arousal Sustainability and Spillover in Shared Experiential Consumption

  • 2015

    07.07.2015

    Vijay Viswanathan

    Loyalty Programs: Adoptions, Promotions and Demotions

    09.06.2015

    Mark B. Houston

    Transformational Relationship Events

    20.05.2015

    Klaus Backhaus and Ulrich Müller-Funk

    Modeling Multigeneration Diffusion: The Norton/BASS Diffusion Model Reconsidered

    06.05.2015

    Michael Haenlein

    The Sampling Supercharger: Using Agents to Improve Survey Samples

    29.04.2015

    Ernst C. Osinga

    Banner Advertising Targeting Strategies: To Prospect, Retarget, or Do Both?

    04.03.2015

    Anne Odile Peschel

    Price information carry-over effects between product categories

    14.01.2015

    André Marchand

    How Can Brick-and-Mortar Retail Stores Survive in a Digital World?

  • 2014

    22.10.2014

    Kelly D. Martin

    Organizational Improvisation and Firm Performance: Contingent Effects of Market Orientation and Industry Conditions

    14.10.2014

    Peter Verhoef

    Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Customer Satisfaction over Time

    17.09.2014

    Kalyan Raman

    Demystifying NeuroMarketing

    06.05.2014

    Maria Bartschat

    The Value of Different Word of Mouth Types for Consumer Information Search

    17.06.2014

    Manuel Stegemann

    Understanding Pay What You Want Pricing: The Impact of Situational, Cognitive, and Emotional Factors on Behavioral Outcomes

    05.02.2014

    Thorsten Wiesel

    The Effectiveness of Different Forms of Online Advertising for Purchase Conversion in a Multiple-Channel Attribution Framework

  • 2013

    18.12.2013

    André Marchand

    Impact of Social and Electronic Word of Mouth over Time

    11.12.2013

    Sonja Gensler

    Showrooming

    20.11.2013

    Robert W. Palmatier 

    Emerging Research in Relationship Marketing

    13.11.2013

    Kalyan Raman

    Dynamics of Multiple Media Consumption

    10.07.2013

    Klaus Backhaus

    Beschleunigungsfalle