Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).

On December 6, 2019, the IfM welcomed Frank Hanisch, Customer Business Director Mars Petcare and Nexan Chopra, EU Customer Business Director, from Mars. They were invited to give a guest lecture in the Master course Sales Management.

Die dreizehnte Episode unserer Interviewreihe "MCM Spotlight" ist online! In diesem Format teilen ausgewählte Gäste des Marketing Center Münster in (ungefähr) 100 Sekunden ihre Sicht der Dinge mit Marketingstudenten, Wissenschaftlern und Managern.

Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.

Am 29.10.2019 besuchte das Unternehmen FIEGE Logistik im Rahmen eines Gastvortrages den Kurs Innovation Management. Andreas Pott, Director of Corporate Development bei FIEGE, gab während seines Vortrages spannende Einblicke zu dem Thema „(Entrepreneurial) Innovation Management within Companies“.

Am 05.11.2019 begrüßte das IWM im Rahmen der Master-Vorlesung „[Entrepreneurial] Innovation Management“ Bernd Arkenau, Partner der eCapital AG.  Die eCapital AG unterstützt und begleitet junge, innovative Technologieunternehmen als Venture Capital Gesellschaft in ihrer Wachstumsentwicklung.