Brown Bag Seminar with Assistant Professor Evert de Haan (University Groningen)
Tuesday, 13. April 2021 - 12:30, Zoom
The drivers and consequences of ad blocking: A self-filtering mechanism that increases ad effectiveness
Virtual Visit at the MCM – Interview with Susan Choi in the Market Research Class
The Chair of Marketing Management (IfM) was delighted to welcome Susan Choi for an interview. The interview was part of this year's Market Research class, and it perfectly connected the lecture's learnings with valuable insights from practice.
Brown Bag Seminar with Associate Prof. Christine Eckert (University of Technology Sydney)
Tuesday, 30. March 2021 - 12:30, Zoom
The impact of goal enabling technologies on customer lifetime value
"Streamers Changed the Game!" – Dr. Malte Probst from Sky as virtual guest at the MCM
“Subscription-based online streaming services have fundamentally changed the rules of the game in the entertainment industry,” stated Dr. Malte Probst, Senior Vice President Film and Entertainment Portfolio at Sky Deutschland, during his guest lecture as part of Professor Thorsten Hennig-Thurau's and Dr. Ann-Kristin Kupfer’s master's lecture "Entertainment Media Marketing". During his presentation entitled "Transforming an Old School Business - Can You?" on January 27, 2021, Dr.
Guest Lecture by Dow Goes Digital in Times of COVID-19
In keeping with the tradition, the Chair of Marketing Management (IfM) was once again pleased to welcome representatives from Dow to this year's Sales Management Lecture. Unlike in previous years, the guest lecture on February 5 took place completely digital. Prof.
Virtual Visit at the MCM – Guest Lecture by Engelhard Arzneimittel on Sales Territory Realignment
On January 29, the Chair of Marketing Management (IfM) welcomed two representatives of Engelhard Arzneimittel for a guest lecture of this year's course "Sales Management". Tobias Frank, Director Sales National, and Christine Collot, Head of Shopper and Trade Marketing, gave the MCM students as well as Prof.
Virtual Visit at the MCM - Guest Lecture by the Otto Group on the Use of Artificial Intelligence
On Monday, January 24, Dr. Mirja Kroschke from the Otto Group was a virtual guest in the course "Consumer Behavior". In her presentation, she gave students insights into the use of artificial intelligence to holistically improve the customer experience at the Otto Group. Dr. Kroschke works as a project manager and business intelligence strategist in the Otto Group's Data Lab. She is also a familiar face at the Chair of Marketing Management, having earned her PhD there in 2017 and served as a Postdoc until 2019.
Guest lecture | Tobias Frank and Christine Collot (Engelhard Arzneimittel)
Sales Management
Friday, 29. January 2021 - 10:00 to Thursday, 25. April 2024 - 22:10
Guest lecture | Dr. Malte Probst (Sky Deutschland)
Entertainment Media Marketing
Wednesday, 27. January 2021 - 17:45, ZOOM
Mars Visits the MCM - Virtual Premiere in a Long Tradition of Guest Lectures
On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.