On December 2^nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20^th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.

Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.

On June 30, 2020 David Middelbeck, the co-founder & managing director of edyoucated, held a guest lecture as part of the Bachelor course Marketing Operations taught by Professor Manfred Krafft.

In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.