Guest Lecture | Dr. Mirja Kroschke (Otto Group)
Customer Relationship Management & Direct Marketing
Tuesday, 29. November 2022 - 12:00 to 14:00, Festsaal (Schloss)
After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
In all courses of the Marketing Center Münster, not only theoretical knowledge is taught, but the application of this knowledge in practice is of utmost importance as well.