The eighth episode of our video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In 100+ seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

A group of managers from Münster was in for a special treat on April 27^th. The managers from Thalia, flaschenpost, Dermasence and SuperBioMarkt attended the course Channel Management (taught by Dr. Sonja Gensler) to deepen their knowledge about digital marketing. The managers came on invitation of the Institute of Value Based Marketing to be part of the project “KnowIT”.

The seventh episode of our new video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

On February 1^st, Anne Coughlan visiting from Kellogg School of Management, Northwestern University held a Brown Bag Seminar for doctoral students of the MCM and gave interesting insight into her joint project with Manfred Krafft and Julian Allendorf “High Flyers: An MOA Analysis of Top-Performing Direct-Selling Distributors”.

Anne T. Coughlan holds the Polk Brothers Chair in Retailing, and is a Professor of Marketing, at the Kellogg School of Management, Northwestern University.

The next episode of our new video format MCM Spotlight is "live"!  In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.