Guest Lecture by Engelhard Arzneimittel Takes Place in a Hybrid Format
On October 29, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - and Christine Collot - Head of Shopper and Trade Marketing - shared valuable, practical insights on the topic of sales territory alignment. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.