Guest Lecture | Frank Hanisch & Nexan Chopra (Mars)
Sales Management
Friday, 9. December 2022 - 10:00 to 12:00, F4
Guest Lecture | Dr. Mirja Kroschke (Otto Group)
Customer Relationship Management & Direct Marketing
Tuesday, 29. November 2022 - 12:00 to 14:00, Festsaal (Schloss)
Guest Lecture | Dr. Dieter Kahling (Henkel AG & Co. KGaA)
Onboarding
Monday, 28. November 2022 - 18:00 to 20:00, H1
Guest Lecture | Dr. Rob Britton
Customer Relationship Management & Direct Marketing
Monday, 28. November 2022 - 16:00 to 18:00, VSH 219
Guest Lecture | Carolin Müller (Henkel KGaA)
Consumer Behavior
Wednesday, 23. November 2022 - 16:15 to 17:45, H3
Guest Lectures About the Potential of Marketing Analytics for Practice And Research
After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.
Guest Lecture | Assistant Professor Jochen Hartmann (University of Groningen)
Marketing Operations
Friday, 8. July 2022 - 10:15 to 11:45, H1
Guest Lecture | Dr. Juliana Huppertz (Douglas)
Marketing Operations
Tuesday, 5. July 2022 - 14:15 to 15:45, F1
Bundesverband Direktvertrieb Deutschland working group as guest at MCM
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
Guest Lecture | Jan Trichterborn & Insa Weber (Mondelez)
Brand Management
Monday, 13. June 2022 - 15:45 to 17:15, Juridicum, JUR 2