The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.

The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.

During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.

In a fast-paced world where effective negotiation skills are paramount, our students recently had the opportunity to sharpen their abilities through an intensive two-day workshop, hosted by Tobias Frank, National Sales Director at Engelhard Arzneimittel. The workshop aimed to provide participants with a comprehensive understanding of negotiation dynamics while offering practical experience through case studies.

Over the course of two days, participants embarked on a journey to: