MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Brown Bag | Prof. Peter Verhoef
Friday, 17. January 2025 - 12:30 to 14:00, HMB 110
Guests@MCM | Prof. P.K. Kannan
Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.
Guest lecture | Laurence Meil-Fischer, Katharina Klara Jessen (Arla Foods Deutschland)
Consumer Behavior
Tuesday, 10. December 2024 - 11:00 to 12:00, JUR 490
Guest lecture | Tobias Frank, Christine Collot (Engelhard Arzneimittel)
Sales Management
Tuesday, 10. December 2024 - 14:15 to 15:45, JUR 490
Inside Amazon - An Exclusive Fireside Chat with Florian Mair
Monday, 20. January 2025 - 20:15 to 22:45
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Guest lecture | Nexan Chopra, Frank Hanisch, Lukas Lehner (Mars)
Sales Management
Friday, 29. November 2024 - 10:15 to 11:45, F4
Brown Bag | Prof. P.K. Kannan (University of Maryland)
Tuesday, 17. December 2024 - 12:30 to 14:00, MCM 006
Guests@MCM | Prof. Michaela Draganska
Prof. Michaela Draganska from Drexel University (USA) visits MCM
The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.
During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.