Negotiation Workshop with Engelhard Arzneimittel - Sign Up Until April 26
Exploring Sensory Marketing – PhD Course by Prof. Dr. Dipayan Biswas
In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.
Sensory Marketing Seminar | Guest Lecture Dr. Frauke Kühn
In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.
Guest Lecture | Dr. Frauke Kühn (isi GmbH)
Literature Research Seminar | Making Sense of Sensory Marketing
Thursday, 8. February 2024 - 3:00 to 4:00, Zoom
An exclusive Fireside Chat with Florian Mair (General Manager/Director EU Apparel at Amazon)
Monday, 22. January 2024 - 20:30, Hörsaal S9, Schlossplatz 2
As part of his visit to Münster and its School of Business & Economics, the MCM is excited that Amazon's Florian Mair will participate in an exclusive Fireside Chat with the Marketing Center Münster's Masters' students!
Florian Mair, who heads Amazon's Europe-wide fashion/apparel business, will answer questions about the company's strategies and talk about career opportunities there. The event will be moderated by MCM Professor Thorsten Hennig-Thurau.
Guest Lecture | Meike Nitsch (Microsoft)
Sales Management
Friday, 19. January 2024 - 10:00 to 12:00, F4
Guest Lecture | Sarah Hobelsberger (L'Oreal)
Consumer Behavior
Friday, 26. January 2024 - 12:00 to 14:00, MCM 110
Guest Lecture | Benedikt Rammrath & Mervi Arpalathi (Dow)
Sales Management
Friday, 12. January 2024 - 10:00 to 12:00, F4
Practical Insights Into Omnichannel Management – Guest Lecture by Mars
On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.
Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel
On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.