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IFM

Practical Insights Into Omnichannel Management – Guest Lecture by Mars

On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.

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IFM

Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel

On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.

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IFM

Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer

On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.

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