Guest Lectures About the Potential of Marketing Analytics for Practice And Research
After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.
Guest Lecture | Assistant Professor Jochen Hartmann (University of Groningen)
Guest Lecture | Dr. Juliana Huppertz (Douglas)
Bundesverband Direktvertrieb Deutschland working group as guest at MCM
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
Guest Lecture | Jan Trichterborn & Insa Weber (Mondelez)
Procter & Gamble shares practical insights with the Market Research course
In all courses of the Marketing Center Münster, not only theoretical knowledge is taught, but the application of this knowledge in practice is of utmost importance as well.
REACH EUREGIO-Chair Lecture Series
Im Sommersemester dürfen wir am REACH EUREGIO Start-up Center die beiden aktuellen Trägerinnen des REACH EUREGIO-CHAIR willkommen heißen. Die beiden Gründerinnen Dr. Kati Ernst (ooia) und Corinne Vigreux (TomTom) wurden im letzten Herbst von der WWU Münster und der Universität Twente mit dem symbolischen Lehrstuhl ausgezeichnet, der von nun an einmal im Jahr an erfolgreiche Gründer:innen mit besonderem Bezug zur deutsch-niederländischen Grenzregion vergeben wird.
Applications for our Data Science course are now open!
This year we are again offering the Data Science course together with our practice partner Dr. Wolff Group! The course offers our students the opportunity to train the analytical and methodological skills they need to master the challenges of today’s data rich environment based on real-world business cases.