Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.

The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.

The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.

During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.