The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.

The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.

During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.

Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the filmed entertainment industry with digital media expert Stephan Bauer, Director/GM @ Amazon Prime Video Store Europe!