The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.

The Marketing Center Münster (MCM) recently had the honor of welcoming Professor Michaela Draganska from Drexel University, Philadelphia.

During her visit, she shared valuable insights into her research on how digital content influences subscription behavior, presented as part of our MCM Brown Bag seminar series.

This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".