When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.
Deadline | Theses application for start in Q2 2023 at MCM
Wednesday, 25. January 2023 - 23:45
Deadline | Theses application for start in Q1 2023 at MCM
Tuesday, 25. October 2022 - 23:45
Michael Gerke wins BDD science award
In the last week of September, the German Direct Selling Association (BDD) held this year's Direct Selling Congress at Andel's Vienna House in Berlin. One of the many items on the program of the two-day congress was the presentation of the Science Awards.
International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco
From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.
Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg
From June 24th to June 25th, the Chair of Marketing and Dialogue Marketing represented by Prof. Kay Peters from the University of Hamburg, invited to this year’s Siegfried Vögele Institute (SVI) doctoral colloquium. The colloquium is a yearly get-together of selected marketing chairs aiming to offer doctoral students the opportunity to present and discuss their research. Due to COVID-19 it had been two years since the colloquium was held in presence.
How does technology orientation affect salespeople in increasingly complex sales environments? New publication by Victoria Kramer and Manfred Krafft in the European Journal of Marketing
Within the last few years, the use of technology has become an indispensable factor in sales. At the same time, the level of complexity in the selling environment is constantly increasing, as customers become more demanding, and new business models in sales focus on the creation of value for customers by providing individualized offerings.
Smart Business and the Social Value of AI
Digital technologies are rapidly changing the way businesses operate. There is an increasing demand for partially or fully digital products and services; companies interact with customers and supply chain partners through digital channels; internal processes and operations such as production or manufacturing or office management also rely on digital technologies.
MCM student Saskia Fath is awarded the " Preis der Deutschen Marktforschung 2022"
On June 20, the award ceremony for the "Preis der Deutschen Marktforschung" took place in Frankfurt am Main as part of the congress of German market research.