• Research foci

    • Brand Co-Creation
    • Interpersonal Influence
    • Customer Reacquisition
  • Education

    since 10/2020
    Doctoral Candidate and Research Assistant at the Chair of Marketing Management, University of Münster, Germany
    07/2018- 12/2018
    Exchange Semester at the University of Sydney
    10/2017- 06/2020
    Studies in Business Administration (Marketing & Economics), University of Münster (M.Sc.)
    09/2016- 01/2017
    Exchange Semester at the Hanzehogeschool Groningen
    10/2013- 01/2017
    Studies in Business Administration, University of Applied Sciences Münster (B.A.)
  • Positions

    01/2019- 07/2019
    Brand Analyst in Strategic Marketing Consulting, VIVALDI
    03/2017- 07/2018
    Intern & Working Student in Employer Branding & Online Marketing, PwC Germany