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IFM

Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.

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IFM

The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter

In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?

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IFM

International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco

From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.

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