Vom 5. bis 7. August 2019 verbrachte das Team des IfM knapp drei Tage außerhalb des MCM im Landhaus Rothenberge, um dort intensiv die aktuellen Forschungsprojekte der Mitarbeiter zu diskutieren. So standen die Tage auf dem Rothenberg ganz im Zeichen der Präsentationen, die jeder Mitarbeiter zu einem aktuellen Projekt vorbereitet hatte. Dabei zeigte sich auch die große Bandbreite der Forschungsthemen am IfM.
From August 9 to 11, the 2019 AMA Summer Academic Conference took place in Chicago. The theme of this year’s conference was “Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading.” Manfred Krafft represented the Marketing Center Muenster, but also served in different functions. For example, he attended the Editorial Review Board meetings of Journal of Interactive Marketing and Journal of Retailing, two of the most prestigious journals in the field of marketing. And, he attended “master classes” on machine learning and interaction effects.
Das soziale Netzwerk Instagram experimentiert damit, seinen Nutzern keine „Like“-Zahlen mehr für Posts auszuweisen – und hat damit für einige Aufregung gesorgt. Das Netzwerk postuliert, dass sich Instagram-Nutzer wieder verstärkt den eigentlichen Inhalten der Plattform widmen sollten, statt sich einem permanenten Wettstreit um Aufmerksamkeit und öffentlich sichtbare Anerkennung auszusetzen.
From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.
For their paper on store-reinventions, Manfred Krafft and Mirja Kroschke along with their co-authors Els Breugelmans (KU Leuven), Marleen Hermans (KU Leuven) and Murali Mantrala (University of Missouri), have been awarded with the Best Paper Award at the Research on National Brand and Private Label Marketing (NB&PL) International Conference. The conference took place from June 12 to 14 in Barcelona (Spain), and is the primary international forum to present and discuss original, rigorous and significant contributions specifically on NB and PL issues.
Dr. Gerrit Cziehso recently published a study on customer's reactions to unexpected price introductions in the Journal of Business Research (Vol. 101). Unexpected price introductions occur when companies introduce prices for previously free products or services. These strategic decisions are common in many industries, such as hospitality (e.g., introduction of fees for internet access inside the hotel), banking (e.g., introduction of checking account fees), or media and entertainment (e.g., introduction of fees for using online content).
The International Journal of Research in Marketing (IJRM), Europe’s leading marketing journal and one of Marketing academia’s rare “A journals,” annually honors a single paper as the best article published in the previous year. This year’s winner was co-authored by MCM scholars Nele Hansen, Dr. Ann-Kristin Kupfer, and Prof. Dr. Thorsten Hennig-Thurau. The prestigious award honors their article “Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands”, which appeared in last year’s December issue of the IJRM.
Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.
A meta-analysis on willingness to pay measurement by Jonas Schmidt (IfM) and Tammo H. A. Bijmolt (University of Groningen) is accepted for publication at the Journal of the Academy of Marketing Science (JAMS). By analyzing 115 effect sizes published in 47 papers, the authors show that direct methods for measuring consumers’ willingness to pay outperform indirect ones in terms of accuracy.
From April 28 to May 10, Prof. Krafft and his research assistant and doctoral student Theresa Steinebach visited Northwestern University in Evanston, Illinois. The purpose of this research journey was to meet their research partner Anne Coughlan from Kellogg School of Management, who is an expert in direct selling, channel management and sales force management among others.